Health System Evolution: Blueprinting Your Multi-Year Web Strategy
RECORDED ON: Thursday, September 26, 2024
1:00 PM – 2:00 PM EST
Wade Holdraker
AVP, Digital Strategy and Web Operations
University of Rochester Medical Center
Bryce Cannon
President
Modea
Hoin University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system. This webinar will explore the intricacies of developing a comprehensive, multi-year website strategy and implementation plan. Expect to learn about the following aspects of developing an aligned and flexible product strategy and development process:
- Why it’s critical to conduct in-depth audience research
- Best practices for aligning diverse stakeholders across a matrixed organization
- How to establish effective, sustainable governance strategies In this webinar, URMC and Modea will highlight their phased approach to website strategy, development, and implementation, guided by a robust but flexible roadmap.
Attendees will come away with valuable insights into product strategy development and discover how to navigate the challenges of overhauling a large-scale web presence. Whether you're planning a similar transformation or seeking to enhance your current digital strategy, this session offers applicable insights for health systems of all sizes.
