How to Create a Self-Sustaining Healthcare Lead Gen Machine
RECORDED ON: Thursday, April 25, 2024
1:00 PM ET
Evan Bailyn
Founder and CEO
First Page Sage
As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel? With the recent Google algorithm updates and the ascent of generative AI, the SEO game has changed, and the signal-to-noise ratio can make it tough to discern what really matters. In this interactive webinar, bestselling author Evan Bailyn, CEO of the largest SEO firm in the US, will share his team’s lead generation playbook with you in a digestible format that you can put to work in your healthcare organization right away. You’ll walk away with a distillation of 15 years of research, trial-and-error, successes, and failures.
The presentation will cover:
- An explanation of what is really getting healthcare companies organic leads today.
- How to create content that consistently ranks #1.
- The emerging necessity of updating content vs producing new content.
- The dominance of comparison-based lists in first page results
- The only link-building strategy that still works.
- How to differentiate keywords that AI chatbots will take vs what will actually be seen
You will leave the webinar with:
- A clear understanding of how to drive qualified healthcare leads from SEO in 2024
- A simple and elegant template for developing SEO strategy for your healthcare company.
- A summary of the impact of generative AI and how it will change organic search in the next 2-3 years.
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