Panel Discussions

These mainstage sessions are dedicated to focusing intently on hot industry topics with leading experts. Don't miss out!

The Health System Marketer’s Playbook: CMOs Weigh In

Healthcare marketing is evolving fast - are your strategies keeping up? In this interactive session, top health system CMOs tackle today’s biggest marketing challenges, from patient engagement to brand growth, digital transformation, AI, and community involvement. But here’s the twist: you get a say. Live polling lets you weigh in before our experts reveal their approach. Join the conversation, challenge assumptions, and leave with fresh insights you can apply to your own marketing playbook.

Monday November 10 at 4:45 pm

Speakers

Stuart Dill

SVP and Chief Marketing Officer
Vanderbilt University Medical Center

Nikki Moll

Chief Marketing & Communications Officer
Baylor Scott & White Health

Douwe Bergsma

Chief Marketing Officer
Piedmont

Facilitator: Douglas Bell

Founder
Global Prairie

Women In MarTech: Lessons Learned

In this mainstage panel discussion, listen in as three successful women discuss their career paths in what has traditionally been a male-dominated field - MarTech. One represents working within a health system. A second one takes lessons learned on the provider side and starts her own company, and the third brings the perspective of introducing a new product into this market. Each has faced cultural barriers and succeeded. Learn about the strategies used by these women to be successful in healthcare MarTech. Leave with a new understanding and respect for what can be achieved with hard work and perseverance.

Tuesday November 11 at 3:05 pm

Speakers

Pamela Landis

SVP, Digital Engagement
Hackensack Meridian Health System

Mona Baset

Vice President, Digital Services
Intermountain Health

Martha van Berkel

CEO and Co-Founder
Schema App

Cathy Connolley

President
Doctivity Health

Facilitator: Jean Hitchcock

Advisory Board Member
Doctivity Health

Implementing Gen AI Across Large, Complex Healthcare Organizations

Join this dynamic panel discussion featuring top organizational leaders from major healthcare systems as they share real-world insights on implementing Generative AI across large, complex enterprises. Panelists will discuss the challenges, strategies, and successes they've encountered while integrating Gen AI into clinical workflows, operational processes, and patient engagement. Attendees will gain practical knowledge on navigating organizational barriers, managing data privacy, scaling AI solutions, and driving innovation. Whether you're in the early stages or actively deploying AI, this session offers invaluable lessons and actionable advice to help you harness AI's potential and transform healthcare delivery at scale.

Wednesday November 12 at 10:55 am