Video Broadcasts
Live From HCIC! 2024
The Healthcare Interactive Conference is honored to partner with Bowstring and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC24.
Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.
Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.
2024 Episodes
Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access
Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
Episode 1: Unlocking the Power of Audio Marketing: Anna Clement Explores Digital Audio's Untapped Potential in Healthcare