Video Broadcasts
Live From HCIC! 2024 Coming Soon!
The Healthcare Internet Conference is honored to partner with Bowstring and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC24.
Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.
Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.
Latest Release
Dean Browell-Behavioral Insights in Healthcare Marketing: Brand Perception through Social Listening
In Episode 12 of "Live from HCIC 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
Other Episodes
Episode 1: Digital Evolution in Healthcare Marketing: Insights from Cleveland Clinic's CMO Paul Matsen on Mastering Global Engagement and AI Integration
Episode 2: Fostering a Culture of Care in Healthcare: Dan Dunlop's Vision of Leadership and Marketing
Episode 3: Elevating Healthcare Marketing: Kathy Smith's Data-Driven Strategy at Roper St. Francis
Episode 4: Transforming Healthcare Marketing with Data and Value-Based Care: Insights from Daphne Tam
Episode 5: Humanizing Healthcare Technology: Ed Marx’s Vision for Empathy-Driven Patient Care
Episode 6: Kelly Faley on Transforming Digital Marketing in Healthcare A Journey from Side Project to Necessity
Episode 7: Decoding AI in Healthcare: Sujal Raju’s Balanced Perspective on Innovation and Regulation
Episode 8: Embracing Change in Healthcare Marketing: David Feinberg's Insights on Social Media and AI
Episode 9: Revolutionizing Healthcare SEO: Martha van Berkel on Schema Markup and AI
Episode 10: Uniting Digital Strategy in Healthcare: Rose Glenn's Journey at Michigan Medicine
Episode 11: Harnessing AI in Healthcare Marketing: James Gardner's Practical Guide to AI Tools and Strategies
