Video Broadcasts
Live From HCIC! 2024
The Healthcare Interactive Conference is honored to partner with Bowstring and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC24.
Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.
Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.
2024 Episodes
Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care
Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.
Episode 1: Unlocking the Power of Audio Marketing: Anna Clement Explores Digital Audio's Untapped Potential in Healthcare
Episode 2: Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access
Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword
Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy
-Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand