Greystone.Net is pleased to offer three distinct ways to interact virtually with the Conference year round ...
With our hectic work schedules, it’s often difficult to stay on top of the constant barrage of new developments, information and so on. It’s even harder to get away for educational meetings and conferences.
PowerPoint presentations synced with the audio-recordings from the 2024 conference are here! If you attended the conference you can access the recordings by logging in to the mobile app or desktop. If you did not attend in person and would like to purchase the audio-recordings for $600, sign up here.
For today's digitally driven healthcare systems, efficiently delivering the right information to patients, visitors, and employees is the key to a successful and rewarding experience. Hospital website visitors want to be informed and want to be in control. Today’s presentation will show you the use and the rewards of AI-based Faceted Search from both a technical and marketing perspective.
Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
For today's digitally driven healthcare systems, efficiently delivering the right information to patients, visitors, and employees is the key to a successful and rewarding experience. Hospital website visitors want to be informed and want to be in control. Today’s presentation will show you the use and the rewards of AI-based Faceted Search from both a technical and marketing perspective.
Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
For today's digitally driven healthcare systems, efficiently delivering the right information to patients, visitors, and employees is the key to a successful and rewarding experience. Hospital website visitors want to be informed and want to be in control. Today’s presentation will show you the use and the rewards of AI-based Faceted Search from both a technical and marketing perspective.
Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
HCIC Interview: Episode 7
Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences.
HCIC Interview: Episode 12
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
Category: Consumer Engagement
Invoca conversation intelligence enables healthcare organizations to create patient-first experiences that drive increased acquisition and deliver faster, smarter, and more personalized access to care.
Category: Branding
Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization.
Join MERGE and Greystone.Net for an exclusive webinar unveiling insights from our proprietary study on marketing excellence maturity across healthcare organizations. Discover how systems of all sizes are transforming their strategies to thrive in a complex and competitive landscape.
What to expect:
Category: Contact Centers
Successful patient access is a moving goalpost: patient demands evolve alongside industry challenges like the staffing and resource constraints many health systems face today.
Category: Digital Strategic Planning
Providers play a pivotal role in accelerating digital patient access from the ground up—starting with your provider data management strategy.
Category: Tools, Technology and Analytics
With nearly 60% of consumers turning to the internet on their journey to find care, healthcare organizations need to ensure that they’re staying competitive in the market in order to acquire and retain patients.
Category: Contact Centers
When the COVID-19 pandemic hit, 88% of businesses encouraged or required their employees to work from home. How is your organization managing the transition to remote work?
Category: Tools, Technology and Analytics
Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.
Category: Tools, Technology and Analytics
Are you measuring your patient acquisition so you can be strategic with your healthcare marketing spend? If you’re not, you need to be.
Category: Tools, Technology and Analytics
Discover how busy physicians leverage advanced tools for enhanced collaboration, telehealth, and more.
Category: Digital Strategic Planning
Skyrocketing consumer demand for digital self-service continues to impact the evolving patient access journey.
Category: Accessibility
While the ADA has been a law since 1990, the Department of Health & Human Services recently released a rule requiring that all healthcare providers meet and maintain WCAG 2.1 AA compliance in their digital presence by May 2026.
Category: Branding
As digital marketers, we all like to believe our websites increase and further the goodwill and positive feelings of our brand. But, is that really true?
Category: Consumer Engagement
Hear from Rob Klein, Co-Founder of gSight℠ as he summarizes the latest findings from the gSight national database, which includes over 135,000 survey responses from healthcare website visitors.
Category: Tools, Technology and Analytics
In this masterclass, you’ll hear from functional members of Modea’s delivery teams who are well-versed in architecting EHR-integrated digital assets for large healthcare organizations.
Category: Digital Strategy Planning
An interactive discussion on what leading healthcare marketing organizations are doing to stay relevant in the ever evolving landscape of digital transformation.
Category: Consumer Engagement
As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel?
Category: Social, Mobile and Personalization
Join us for an exclusive webinar that showcases Children’s Wisconsin’s (CW) newly launched mobile app and learn what went into the design and build.
Category: Digital Strategic Planning
Join University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system.
Category: Digital Strategic Planning
Improving processes in patient access and taking on new partnerships can result in change resistance from various levels of staff.
Category: Tools, Technology and Analytics
The official sunsetting of Google’s Universal Analytics is set for July 2023—are you prepared?
Category: Digital Strategic Planning
Join a lively panel discussion on how consumer attitudes have changed, what that means for systems, and how that has a direct impact on digital strategy.
Category: Content Strategy
Learn how different approaches to content management can affect both the patient user journey and your team’s efficiency.
Join MERGE and Greystone.Net for an exclusive webinar unveiling insights from our proprietary study on marketing excellence maturity across healthcare organizations. Discover how systems of all sizes are transforming their strategies to thrive in a complex and competitive landscape.
What to expect:
HCIC Interview: Episode 4
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.
HCIC Interview: Episode 10
Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
HCIC Interview: Episode 9
Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.
HCIC Interview: Episode 6
Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency.
HCIC Interview: Episode 5
Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.
HCIC Interview: Episode 11
James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.
HCIC Interview: Episode 2
In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing.
HCIC Interview: Episode 8
David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.
HCIC Interview: Episode 3
In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.
HCIC Interview: Episode 1
Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.
HCIC Interview: Episode 7
Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences.
HCIC Interview: Episode 12
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
Category: Consumer Engagement
Invoca conversation intelligence enables healthcare organizations to create patient-first experiences that drive increased acquisition and deliver faster, smarter, and more personalized access to care.
Category: Branding
Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization.
Join MERGE and Greystone.Net for an exclusive webinar unveiling insights from our proprietary study on marketing excellence maturity across healthcare organizations. Discover how systems of all sizes are transforming their strategies to thrive in a complex and competitive landscape.
What to expect:
Category: Contact Centers
Successful patient access is a moving goalpost: patient demands evolve alongside industry challenges like the staffing and resource constraints many health systems face today.
Category: Digital Strategic Planning
Providers play a pivotal role in accelerating digital patient access from the ground up—starting with your provider data management strategy.
Category: Tools, Technology and Analytics
With nearly 60% of consumers turning to the internet on their journey to find care, healthcare organizations need to ensure that they’re staying competitive in the market in order to acquire and retain patients.
Category: Contact Centers
When the COVID-19 pandemic hit, 88% of businesses encouraged or required their employees to work from home. How is your organization managing the transition to remote work?
Category: Tools, Technology and Analytics
Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
HCIC Interview: Episode 8
David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.
HCIC Interview: Episode 9
Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.
HCIC Interview: Episode 10
Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
HCIC Interview: Episode 11
James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.
HCIC Interview: Episode 12
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
HCIC Interview: Episode 1
Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.
HCIC Interview: Episode 2
In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing.
HCIC Interview: Episode 3
In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.
HCIC Interview: Episode 4
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.
HCIC Interview: Episode 5
Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.
HCIC Interview: Episode 6
Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency.
HCIC Interview: Episode 7
Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences.
HCIC Interview: Episode 8
David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.
HCIC Interview: Episode 9
Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.
HCIC Interview: Episode 10
Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
HCIC Interview: Episode 11
James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.
HCIC Interview: Episode 12
Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
HCIC Interview: Episode 1
Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.
HCIC Interview: Episode 2
In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing.
HCIC Interview: Episode 3
In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.
HCIC Interview: Episode 4
In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.
HCIC Interview: Episode 5
Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.
Article: Analytics
Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
Article: Digital Marketing
From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.
Article: Analytics
Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
Article: Digital Marketing
From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.
Article: Analytics
Learn about gSight, a tool that changes how healthcare marketers evaluate and improve their websites.
Article: Digital Marketing
From Phase2: In today’s digital landscape, leading health systems need to strike a delicate balance between the needs of marketers, the desires of consumers, and the stringent expectations of privacy and regulatory compliance.
HCIC25
HCIC is the premier conference where executive and senior marketing, digital health and patient experience leaders come to focus on the business and transformation of healthcare.
