Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Are You Mobile Ready?

In about four weeks, a group of us will gather in Atlanta to review the "state of mobile" in healthcare and discuss how hospitals and healthcare are, or should be, preparing for and using mobile. It seems certain that a mobile revolution is coming. There are nearly 6b mobile devices worldwide and recently Morgan Stanley estimated that mobile Web access will surpass desktop Web access before the end of 2014. I've recently started asking clients when I see them, "How much of your traffic comes via a mobile browser?" It's not unusual to hear an answer of 30-40% these days. A year ago, the typical answer was 5-6%. So is your hospital or healthcare organization mobile ready? That's a big question with tons of subtext:
  • Does my site work well in a mobile environment?
  • Do I need to develop a site that is specifically for a Smartphone? Another one for a tablet?
  • Are native apps better?
  • What are the mobile needs of all my varied audiences:  consumers, patients, physicians, employees?
  • Do I have a plan to build mobile use and access across the various stages of the patient experience (access, diagnosis, pre-admission, treatment, monitoring, post-discharge, etc.)?
  • How do I balance all these needs with our other desktop applications, the intranet and our portals?
  • How do I make my executive team understand that the mobile train is fast approaching, and about to run us over?
If you are struggling with these kinds of questions and don't have all the answers figured out yet, you should join us in Atlanta, June 11-12th for Mobile Bootcamp. You’ll leave the Bootcamp “ready” to develop and execute a strategy that prepares your organization for the coming mobile revolution.

If interested in more information:

  • The hotel for the conference is TWELVE Centennial Park in downtown Atlanta. Make your hotel reservations prior to May 18th to get the special price of $165/night (single/double). Reservations can be made by calling 404-418-1212. Please mention “Webmaster Workshop Bootcamp” to receive the discount. You may also reserve a room online at www.greystone.net/bootcamp-reservations.
  • To register for this event, please visit www.greystone.net/Bootcamp or call 770-407-7671.
Hope to see you in Atlanta next month as you add your voice to the conversation about mobile. It should be exciting and educational.

Coming Soon!