Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

New Webinar on Scorecards for eHealth Initiatives

stephanie-cannon---nationwide-childrens-hospitalIt's hard to believe it is almost May, but I am looking forward to our first Webinar of 2013 later this month. It features Stephanie Cannon, Director of Web Communication & eBusiness for Nationwide Children's Hospital talking about Scorecards for eHealth initiatives.

Developing Interactive Scorecards That Make Sense to Your "C-Suite"

Wednesday, May 22, 2013,  Noon - 1:15p CDT

Stephanie will share with us, how, with increasing priorities and diminishing resources, you can demonstrate value to your clients and senior management. She'll show how scorecards can be adapted to the work of marketing and PR professionals. Additionally, the age of new media presents an overwhelming number of additional data that can be incorporated into goal-setting and performance management. During this Webinar, we'll explore the fundamentals of scorecard development, effective goal-setting and presentation strategies. This Nationwide Children’s Hospital case study will demonstrate how scorecards are used for client management and C-suite communication.

  Click here for more information and to register for the Webinar,  The registration price is $95. A season pass to all five 2013 Webinars can be purchased for $375.    

Coming Soon!