Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Making the Right CMS Decision: Greystone Can Help

After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”

Ouch.

Picking the right content management system (CMS) is one of the biggest decisions a hospital or health system can make that has the greatest impact on the future success of their Web endeavors. Yet the process involves a lot of time and effort that most people don’t really have to spare from their regular jobs. So, how can you perform the necessary due diligence while also maintaining your current system and processes in the meantime?

Greystone can help! Before you get bogged down in the laborious CMS selection process, let us help you:

* Save time you don’t really have to spare. The details and work required during the process can be overwhelming. Just answering all the vendor’s questions or dealing with their salespeople can take hours. Concentrate on your “real” job while Greystone assumes those tasks for you.

* Use a fair, objective process for reviewing CMS options. With our knowledge of and experience with the vendors, what they offer, what they are capable of and how they price, we can walk you through the process, foresee problems and make sure you are getting the information you need to make an informed decision for your organization.

* Utilize a proven process for vetting CMS vendors. Without specific functional and technical requirements that match your needs/goals, it is nearly impossible to measure or compare proposals. Let Greystone share their proven methodology with you to ensure an apples-to-apples comparison on the key features important to your organization. And, use our scoring methodology to ensure an unbiased outcome.

In the past several years, Greystone has had the good fortune to work with dozens of organizations on a CMS selection process. From our experience, picking the right solution is rarely obvious without turning over a few rocks and meticulously reviewing the solution options. There is never any guarantee that everything will go perfectly, but a thoughtful and deliberate approach to selecting the right solution will minimize the chances of making a big CMS selection mistake.

Don’t risk making such a critical decision without all the knowledge and support you need. Visit our Website to learn more about our Vendor Selection Counsel services. Or contact Greystone.Net at 770-407-7670, email us at info@greystone.net or request a consult.

Coming Soon!