Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
gSight is a Web survey tool developed through the combined expertise of Greystone.Net and Klein & Partners as the first and only Healthcare-specific survey tool on the market.
Healthcare is consistently lagging in digital advancements and our customers consistently expect better. The survey data can be cross tabulated and broken down to teach you more about your users and their opinions of your site.
In the graph, gSight has broken down the data to show who of those that ranked functions of the site as ‘Major Improvement Needed’ is a first-time Web visitor and who is a returning Web visitor. It is also possible to cross tabulate employee opinions vs. non-employee opinions, men vs. women, millennials vs baby boomers, those with a chronic condition vs those without, etc.
In this particular graph gSight is able to show the Web team that all Web visitors believe that the health system needs to improve the usefulness of the search function. Additionally, it shows that this feature is far more important to first time visitors.
This graph is just a single sample of the prioritization that gSight provides to guide our client’s digital strategy.
