Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
As they say in Texas, “Daaaaang.”
If you were tweeting along with us at #HCIC17, our hashtag made quite a splash. Here’s the breakdown:
Thanks for following along and tweeting with us. And in case you missed out, here were a few tweets that caught our eye from attendees and presenters:
What matters on your hospital’s website
Most impt. information on a hospital's website: ratings and reviews, followed by service lines, doctor bios & payment/billing info.
Hit record
Lauren Farabough @laurenfarabough
80% of people would rather watch a video from a brand than read a blog. 82% prefer live video over social posts.
Dealing with budget cuts
Since 2013, @ClevelandClinic's marketing budget has been cut by 23%. How do they grow? Cutting investments that don't make an impact.
Snarky CRM commentary
If someone uses the “my veterinarian has a better CRM than us” example, I am going to flip over my table.
A yucky phrase
"'We've always done it this way' is the worst thing you can hear a business say" @LarryBailin
A better phrase
“Relevancy creates time and attention.” Love it.
We’re all in this together
Allison Wendorf @AllisonWendorf
I don't think there's any greater #MondayMotivation than hearing how colleagues are pushing the envelope of digital marketing.
Hope to see you next year at #HCIC18 in Scottsdale, Arizona!