Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Important Statistics About Online Reputation Management

Your organization’s online reputation matters. A lot. If you are trying to make the argument in favor of improving your online reputation efforts, here are some statistics from inboundMd to help you out.Reputation

  • 80% of internet users search for provider information online, and 20% of their searches are looking for information on a specific provider.
  • When making a decision about a doctor or dentist, 93% of patients said that online reviews were either very useful or somewhat useful in their decision process to choose a provider.
  • Online reviews and personal recommendations were equally important to 79% of consumers when making a choice about a healthcare provider.
  • 62% of consumers looking for a new doctor use online reviews.
  • 73% of consumers trust a business more that has positive reviews.
  • According to the Harvard Business Review, a 1-star increase in a Yelp rating translates to slightly less than a 10% increase in revenue.
  • Only 10% of patients actually do online reviews for their doctors.
  • Just one negative review can cost 30 customers.
  • 85% of doctors check their own online reviews.

Is reputation management a part of your organization’s marketing plan?

Coming Soon!