Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Patient Engagement Technology: Providers Like It, But Cost Is A Worry

According to a recent survey, many providers think that tools (such as wearables, smartphone apps and online patient portals) to increase patient engagement are beneficial. However, these tools aren’t being widely used because of the cost.Wearables

The survey, conducted by the NEJM Catalyst Insights Council, found the top three benefits of patient engagement technology named by the survey respondents to be:

  • Supporting patients in their efforts to be healthy
  • Providing input to providers on how patients are doing when not they’re not in the clinic
  • Creating an ecosystem that allows for better predictive analytics around patient health and more timely interventions

Additional benefits include a reduction in unnecessary visits, serving as an adjunct to brick-and-mortar health systems and providing extra motivation to patients when they know their providers will be looking at their data.

However, despite the perceived benefits, about half of the survey respondents say the primary reason for low adoption of these tools is that they are not covered by insurance. In addition, 61% of the respondents said that these tools should be covered by payers. Additional barriers reported by the respondents include no direct interaction between the tools and the EHR and lack of an easily readable way for providers to get information from the tools.

When asked how developers of patient engagement technology could improve their offerings in the future, the respondents said that areas of focus should include:

  • Better integration of technology with engagement strategies to prevent attrition
  • Better integration with clinical workflows
  • Easier-to-use products that are not disruptive or burdensome

Coming Soon!