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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Slow, Steady Progress in Healthcare Consumerism

Consumers have become accustomed to convenience, quality and finding good deals when making purchases, whether in person or online. They can even shop for and buy a car online and have it delivered to their door. While this level of consumer experience is becoming the standard in most industries, healthcare is lagging behind in its investment in consumer-focused programs.Consumerism

In its 2018 State of Consumerism in Healthcare: Activity in Search of Strategy report, Kaufman Hall shared results from its annual survey of over 200 hospitals and health systems in the US. In general, the survey found that while hospitals and health systems are working more on meeting the demands of healthcare consumers, there is still a lot of room for improvement in this area.

Results from the survey and report include:

  • Investments in consumer-focused strategies have increased, but remain slow, as traditional approaches are often favored over newer innovations.
  • 90% of survey respondents said that improving CX is a high priority, which is a significant increase from 30% in 2017.
  • 64% say that digital tools are vital for consumer engagement, up from 14% in 2017.
  • Less than one-tenth of respondents are considered tier 1 performers for their pursuit of consumer-focused strategies, and less than one-fourth are considered to be tier 2 – piloting consumer initiatives and assessing where those needs fit into their overall strategy.
  • While healthcare organizations see the value in increasing consumer access to their services, they are still lagging in providing services such as telemedicine, retail clinics, video visits and e-visits.
  • Only 28% of respondents have customer-friendly billing statements and only 18% allow for patient feedback in real time.
  • Price strategy is one of healthcare’s worst-performing areas, with only 5% of organizations ranked as tier 1 for aggressive pricing and price transparency.

Consumers have become accustomed to better experiences in most other settings. Healthcare must acquire a new way of thinking beyond its traditional approaches.

Are you interested in consumerism in healthcare? Plan to attend the 22nd Annual Healthcare Internet Conference in November and sign up for the Consumerism pre-conference session on Monday morning, November 5th. 

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