Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Are You Ready for a Social Media Crisis?

As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization. Yet, the 3rd Annual State of Digital Healthcare Marketing 2017 and a recent study from Altimeter found that over three-fourths of businesses are not adequately prepared to handle such a crisis.Social Crisis

According to the companies surveyed by Altimeter, those most advanced in social media efforts have four requirements that are included in their social media strategy:

  • Have a clear organizational social media policy in place. This sounds like a no-brainer, but it is imperative to set standards that are clear to all and to allow employees to participate with social media on a professional basis. This is important even if your organization does not participate in social media. (And if you are not on social media, why not?) Once you establish a policy, don’t forget to review it periodically, at least once a year.
  • Invest in adequate resources. The thing about social media is that it’s a 24/7/365 presence. If someone tweets about a problem in your hospital’s ER at 3am on Christmas morning, it needs to be addressed promptly. The longer a complaint/issue on social media goes without response (or without an adequate response, such as United Airlinesearlier this year), the more difficult it will be to remedy the situation. While staff can make the initial responses, senior leadership should always be available for backup as needed.
  • Provide continuing education. Due to its rapidly-changing nature, those who are responsible for social media at your organization should be provided with updates and learning opportunities on a routine basis.
  • Provide a centralized response structure. There should be a defined structure for social media responses, with designated individuals responsible for specific tasks. There should always be a person available who is in charge, and the communication between everyone involved should be simple and seamless.

Coming Soon!