Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

DYK? What Brands Post on Social Media Is Not What Consumers Want to See

recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

Consumers want to see (in descending order of preference):dislike

  • Discounts or sales
  • Information on new products or services
  • Posts that teach something
  • Entertaining posts
  • Inspiring posts
  • Updates on company/organization happenings
  • Posts that tell a story
  • Posts that reveal a company’s personality
  • Highlights about company/organization employees
  • Posts that are partnerships with influencers

Marketers post these types of posts (in descending order of volume):

  • Educational posts
  • Story-telling posts
  • Inspiring posts
  • News about company happenings
  • Entertaining posts
  • Information on new products or services
  • Posts that reveal a company’s personality
  • Highlights about company/organization employees
  • Discounts or sales
  • Posts that are partnerships with influencers.

Coming Soon!