Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Improve Your Population Health Efforts With These 3 Tips

While the concept has been around for a while, advances in technology over the past several years have enabled healthcare organizations to improve their efforts in population health. Population health helps organizations to provide better care in a more effective and efficient manner. demographics

A major requirement for population health is data, which is now easier to acquire and evaluate. Data about various populations is necessary for understanding the best ways to serve these populations. Emerging technologies such as AI and healthcare apps have greatly increased our understanding about various populations.

These tips can help with your population health efforts:

  • Data collection and analysis. Big data plays heavily into population health efforts, but the amount of data necessary to track overall trends, trends and health outcomes is huge. Some organizations may find it useful to partner with larger institutions or reputable data companies for storing and sharing data.
  • Track compliance with EHRs. Electronic health records can be evaluating the entire healthcare continuum. Current and accurate information can be ensured using patient portals and unique patient identifiers. Data additions by clinicians can be updated throughout the system immediately. Information can be accessed at any point during the patient care episode or entire care history.
  • Utilize feedback. Allowing your EHR users a means of providing feedback is crucial for knowing how they’re being affected by your population health efforts.

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