Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Mobile Social Network Access to Exceed Computer Access in 2019

The increasing prevalence of smartphones means that mobile access to the internet and social media is proliferating. It is predicted that mobile access to social networks will exceed computer access in 2019. mobile

Here are more facts about mobile users of social media:

  • The number of people who access the internet exclusively via mobile will increase to 55.1 million, an increase of over 10%.
  • Social media access via desktop/laptop is expected to decrease by 1.7 million.
  • The majority of Facebook users and Twitter users are mobile only, and are expected to continue that trend in 2019 at 66.3% for Facebook users and 43.1% for Twitter users.
  • Facebook's ad revenues come primarily from mobile and that is expected to continue.
  • Native mobile ads in Instagram Stories account for a large amount of the platform's ad income. Almost one-third of Instagram ad budgets were allocated to Stories in 2018. A Hootsuite survey found that 64% of companies across the globe have considered Instagram Stories.
  • Over half (67%) of companies plan to use a mobile-first social strategy in 2019.

This information is particularly pertinent for healthcare marketers, as the 4th Annual State of Digital Healthcare Marketing Report released by Greystone.Net and Klein & Partners found that 2018 was the first year that over half of hospital web visitors came from a mobile source

Coming Soon!