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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Voice Technology: Do You Have a Strategy?

As voice technology matures and becomes more commonly used, it has become a crucial part of marketing strategy. And it’s not just voice assistants and smart speakers to consider – smart display devices with video are becoming more prevalent as well, with the number of smart display device owners increasing by more than 500% in 2018. voice

So how has healthcare adopted voice technology? Here are a few examples:

  • KidsMD from Boston Children’s Hospital. This software gives Alexa the “skill” of offering simple health advice to parents about their children's symptoms and medication dosing. Alexa can advise whether a call to the child’s doctor is warranted, based on symptoms.
  • First Aid from Mayo Clinic. This Alexa skill provides self-care instructions for dozens of everyday mishaps and other situations and provides quick, hands-free answers from a trusted source.
  • Flu Doctor from Boston Children’s Hospital and Seattle Children’s Hospital. Pediatrician Dr. Wendy Sue Swanson (@SeattleMamaDoc) is featured in this Alexa skill that answers questions about the flu shot, different types of flu vaccine, and the influenza virus and its consequences.
  • Improving the lives of seniors in nursing homes and senior living facilities. Voice devices have been shown to decrease loneliness, depression and feelings of isolation in seniors, who are able to connect with family, friends and the community using the technology.
  • Allowing EMS responders to provide more efficient, hands-on care. An ambulance service in the Boston area has installed Alexa devices in its vehicles, allowing paramedics and EMTs to obtain information about treatment protocols, traffic, weather, and other vital information by voice so that they can continue with uninterrupted hands-on care for their patients.

If your organization has not yet embraced voice or is just in the beginning stages of adopting voice, here are some things to consider:

  • Find out what works for your organization with testing. Find someone internally who will champion a pilot program or find an external partner.
  • If you’re not already on board with voice, you’re probably losing ground to your competitors who are on board. A report focused on the publishing industry found that $17 million would be potentially lost in 2019 due to voice technology inaccurately identifying books that consumers want to buy. You’ll want to stay ahead of your competition before a similar report comes out for healthcare. 

Coming Soon!