Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
It’s no secret that online reviews have become an important factor in making purchasing decisions. While most age groups read online reviews to one extent or another, millennials spend the most time reading reviews.
A recent survey from Brightlocal found that almost half of millennials spend less than 10 minutes reading reviews, but almost 30% of this group spends over an hour on reviews. While a greater percentage of older groups spent less than 10 minutes on reviews (57% of Gen X, 66% of baby boomers), fewer of the older groups spent more than an hour on reviews (2% for Gen X, 1% of boomers).
But consumers aren’t just reading reviews – they are also looking at number of reviews, star ratings and how old the reviews are. Furthermore, they're looking at negative reviews and how the brand responds to them. A study from Trustpilot in July of 2019 looked at factors that increase or decrease trust in a brand. Those findings included:
Good reviews can motivate shoppers to spend more than they had planned, but bad reviews can steer shoppers away completely.
