Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Artificial intelligence (AI) is becoming an important emerging technology in many industries. Although marketers talk a lot about AI, how prevalent is its use in the industry? 
While AI has been a hot topic among marketers in recent years, a new study from Advertiser Perceptions found that half of advertisers are not planning to use AI in their current marketing efforts. This is an increase from April 2019, when only 36% were not planning to use AI.
While large marketers are more apt to use AI, it’s not as prevalent or important with smaller organizations. This might be because of a lack of clarity in many organizations about who has the central authority over use of the technology. AI is overseen by the CTO in 7% of companies but the CIO, director or IT department each manage 6% of AI in other companies. Almost 60% of AI managers are involved in media selection and buying.
As marketers become more comfortable with AI, its use will undoubtedly increase. By 2022, it’s anticipated that the top use of AI will be media selection and buying, followed by creative ad development, smart customer engagement and augmented marketing analytics. Current use of AI by marketers includes:
