Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Even as healthcare resources (providers and services) look to be shrinking in the near future, the demand for personalized, consumer-friendly service is increasing. People are accustomed to receiving such service from other industries, so they also expect it from healthcare. 
But if resources are in short supply, how can more personalized service be provided? AI has worked well in finance, retail and other industries, but AI adoption by healthcare has moved rather slowly. People don’t mind automation when it’s involved with retail purchases/deliveries or finances, but healthcare is different. People want human interaction where their health is involved, so it can’t be easily replaced.
Healthcare-related functions that lend themselves well to AI include scheduling, routine communications and feedback analysis. But even these functions are subject to more complex interactions that require a human’s touch.
Boston Children’s Hospital has looked to AI to assist with handling non-critical tasks. Some solutions are:
An optimal AI solution will have sufficient historical knowledge to answer a user’s questions, but will also have the intelligence to defer to a human when necessary.
