Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media in 2020: Research Results

Recent study results from the longest-running digital media consumer behavior survey show a shift in the preferred platforms. The results also give some insight into social media growth for the remainder of 2020. photo of a smart phone with various social media icons on the screen

The annual survey from Edison Research and Triton Digital – the 2020 Infinite Dial report – included 1,500 people in the US, from age 12 and up. Findings included:

  • Over one-third of Americans (104 million) age 12 and older listen to podcasts on a regular basis.
  • The growth of social media usage remains flat over the past few years and increased by only 1% this year.
  • Instagram’s popularity is increasing, placing it second only to Facebook overall (41% and 63%, respectively). For the 12-34 year-old age group, Instagram is the most frequently-used platform and continues to grow with this group.
  • Live-streamed video games are becoming more popular, with 9% of people age 12 and older participating. This is a growth of 28% over last year.
  • TikTok remains hot, especially for those age 12-34. 29% of this group uses TikTok and 4% say that it’s their most-used platform.
  • WhatsApp may not be new, but it is gaining in popularity in the 12-34 year-old demographic, with growth of 26% in the past year.

Coming Soon!