Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

webinars-hero

 

The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

promo-greymatters

The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

6 Hospital Innovators Discuss the Future of AI

There has been a lot of talk about artificial intelligence (AI) in healthcare and even some real-life applications of the technology. But AI has not yet become pervasive in the industry. What can we expect for AI use in healthcare in the future? Here are some predictions from six chief innovation and digital hospital executives from US hospitals and health systems.

  • Freeing up time for clinicians for more effective practice. Omer Awan from Atrium Health believes that AI has tremendous opportunity to automate image diagnosis, preliminary diagnosis, decrease medication errors and detect fraud. He also sees AI providing value robotic-assisted surgery and virtual caregivers/nursing assistants.
  • Helping to meet increasing demand for providers and caregivers. Aaron Martin at Providence in Washington state sees AI as helping to solve the problem of increased demand for providers. As the ranks of baby boomers increases and other demographic groups grow, more providers and caregivers will be needed. Martin predicts that AI can take over in low acuity and low risk situations, allowing clinicians to practice at the top of their licenses.
  • Improving back-end processes. Peter Fleischut, MD, at NewYour-Presbyterian Hospital is excited about being able to move more people to the front lines by using AI to take care of the back end, thus being able to care for more patients. He sees AI used for HR, finance, IT and clinical trials.
  • Reducing/eliminating errors and reducing costs. Omkar Kulkarni at Children’s Hospital Los Angeles says that AI’s consistency is valuable, and that purpose-built AI tools can be of great benefit.
  • Analyzing patterns and covert dependencies. Muthu Krishnan, PHD at IKS Health sees this function as helpful to make appropriate administrative and clinical decisions.
  • Early disease detection and diagnosis. Nick Patel, MD at Prisma Health sees this function as a benefit for clinicians and, ultimately, patients.
How is AI being used in your organization?

Coming Soon!