Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
A lot has changed with marketing attribution, measurement and addressability. Third-party cookies are going away, and now Apple is launching its new AppTrackingTransparency framework in the coming weeks. 
The new Apple framework will require a user to opt in to allow a device to collect the IDFA (Apple’s Identifier for Advertisers). It is expected that the opt-in rate will be low. One survey of world-wide marketers found that 53% of them expect the availability of IDFAs to decrease by at least half after the changes are implemented. Other experts think the opt-in rates will be even lower - in the 20%-30% range.
Negative effects predicted by surveyed marketers include:
Possible reactions of marketers include moving budget into other ad channels and investing in other types of measurements.
Is your organization making changes to its marketing strategy to account for the coming Apple changes?
