Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
When Apple announced plans for its new Identifier for Advertisers (IDFA), marketers became concerned that many users would opt out of allowing for data tracking with apps. Surveys of marketers found a belief that 50% or more of app users would opt out of app tracking. We wrote about this just last month in GreyMatters. 
New data has come in, however, that is not quite so pessimistic. AppsFlyer has looked at initial data from millions of interactions across hundreds of apps and found that the opt-in rates are higher than anticipated: 41% overall and 28% per app have opted in for IDFA.
While IDFA is in the beginning stages, this new info indicates that its negative impact may not be as bad as expected. Until the IDFA prompt is fully rolled out, we won’t know for sure. In the meantime, AppsFlyer has recommended that marketers implement a “pre-ATT (AppTrackingTransparency) prompt” with their own wording and design that informs app users of the value of opting in before the Apple prompt opens.
