Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
You spend a lot of time and effort creating content – finding content ideas, setting up a schedule, producing and launching the content. But what kind of performance are you getting for your efforts? Considering that half of digital content is not noticed, what can you do to up your game? 
Consider these ideas for boosting traffic and conversions from your digital content.
Increase engagement with a dedicated section for answering questions related to the content’s topic (FAQ).
Digital audiences always have questions, especially where healthcare is concerned. By answering popular questions on your topic, you can:
If you provide useful answers to niche questions, Google’s structured markup can help those answers stand out in search results.
There are several tools you can use to find relevant questions, such as:
Boost engagement with videos.
Video has become a cornerstone of digital content, especially with social media. They are easy to create, no longer requiring expensive investments In equipment or professional expertise. It’s easy to record a video of someone sharing a content snippet, or you can convert text into video format with various tools. If you get into the habit of creating some type of video for each piece of content created, you’ll quickly develop a library for repurposing your content in other formats, like social media. Another plus: your content will be ranked not only in organic search but also in video carousel searches.
Use more creative CTAs.
It’s not enough to get eyeballs on your content. You also need engagement. In addition to informing and/or entertaining your blog readers, you want them to subscribe to your content or become a consumer of your services.
Reader actions may include:
