Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Ochsner Health Takes Telehealth Nationwide

Although telehealth and remote patient monitoring (RPM) have been around for a while, it took the coronavirus pandemic to boost these platforms to the forefront of patient care. For Ochsner Health, long an innovator in the digital healthcare space, the pandemic provided an impetus to take their system-wide RPM platform to a national levelphoto of a smart phone screen showing patient data from remote monitoriing

Since starting to market its RPM platform to health plans and businesses around the US, Ochsner is now monitoring 20,000 people in health plans nationwide, in addition to its own patients. There is a three-tiered process involved:

  • Data collection via various iHealth devices – the data is integrated in the Epic EMR
  • Health and wellness coaching - this personalizes the patient’s journey by bringing support to the patient to improve their lifestyle and better manage their own care
  • Inclusion of a healthcare provider – often a pharmacist – to help guide medication management.

Before entering the RPM program, incoming patients are given a 40-question survey focused on social health determinants to better personalize and coordinate care. The program includes technical support and a chatbot.

Ochsner entered the RPM space in 2015 with its hypertension platform. It has since added diabetes management and has developed protocols for cholesterol and COPD management. Additional programs for asthma and musculoskeletal medicine are being planned. The diabetes platform has demonstrated a 3:1 return and 4:1 is seen for hypertension management.

Ochsner continues to collect data to show their program’s value. They have partnered with Louisiana’s Medicaid program to pilot a program in certain communities. The ultimate goal is to prove RPM’s worth in improving clinical outcomes and care. 

Coming Soon!