Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Let Research Guide Your Digital Marketing Strategy

After a year and a half of mostly reactive marketing due to the COVID-19 pandemic, marketers are looking to move forward with their strategies based on data. A study conducted earlier this year revealed five shifts in digital strategy that can guide marketers to success as we near the end of 2021 and move into 2022. graphic depicting B2B marketing process

The research findings included:

  • There is nothing more important than customer connection. To improve customer experience, increase customer engagement and boost brand awareness, marketers must work to establish an approach that includes personalization and is driven by customer experience.
  • Disregard digital marketing trends at your peril. 2020 sent “normal” marketing strategies out the window. New trends to consider and prioritize include:
    • New social platforms
    • Virtual events
    • Influence marketing
    • Retention marketing
    • Data science
    • Automation
    • Transparency
    • Adding direct purchase option
    • Authentic messaging/cause marketing
    • AI and chatbots
  • Digital budgets will increase. In 2020, many organizations either froze or decreased their marketing budgets as a response to decreased revenues brought about by COVID restrictions. However, the necessary pivots in strategy also required organizations to invest in improving their digital capabilities. It is expected these investments will continue, and marketing technology will receive a large part of the marketing spend.
  • Ranking quality over quantity will require effort. This is especially true for larger organizations that are more focused on strategies to move up the sales funnel, whereas smaller companies tend to focus on the bottom of the funnel.
  • Account-based marketing (ABM) can help with marketing success. Marketers who are the most successful at digital marketing often use ABM. ABM is useful for promoting engagement and improving conversion for high-value accounts.

Coming Soon!