Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Are Pandemic Marketing Changes Here to Stay?

It isn’t news that the COVID-19 pandemic brought a sea change to marketing. Marketers who were already digitally engaged ramped up their efforts. Those whose digital strategy was not as mature quickly enhanced their digital marketing plans. The question now is: Will the marketing changes in digital strategy necessitated by the pandemic be permanent? photo of a woman with a laptop sitting against a wall

In a recent report from Salesforce – the 7th State of Marketing Report – marketing leaders from around the world reported their experience with marketing since the beginning of the global pandemic. The vast majority of survey respondents (90%) said their digital engagement strategy changed completely (48%) or somewhat (42%) since pre-pandemic times. The top digital tactics reported were:

  • Social media (91%)
  • Digital ads (91%)
  • Video (90%)
  • Digital content (88%)
  • Website and apps (86%)
  • Email (76%)
  • Mobile (69%)

With an eye toward the future, respondents reported:

  • An expectation of growth in 2021 and beyond (66%)
  • Working and collaborating from anywhere (75%)
  • Feeling of greater value from their work than in the past year (77%)

Although marketers are continuing to use events and sponsorships, they believe a shift to more virtual and hybrid events is coming by 2022. They see a large presence for virtual events (40%), with hybrid events comprising 30% of events.

Additional findings from the report include:

  • Video continues to play a major role in digital marketing, with 81% using pre-produced video and 73% using livestreaming.
  • Influencer marketing remains strong, with 66% currently using it and another 27% planning to use it.
  • Almost all marketers (93%) are either using user-generated content (66%) or plan to use it (30%).
  • Prior to the pandemic, only 18% of respondents saw their cross-channel coordination as dynamic; now, they see that coordination as having almost doubled at 68%.
  • 83% of respondents say technology will drive their work more than before the pandemic.

Coming Soon!