Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

A New Alexa Skill to Help Connect with Hospitalized Patients

The COVID-19 pandemic has exacerbated the shortage of nurses in hospitals and other provider locations. New technology may play a role in helping to alleviate that shortage, as Amazon and Vocera have teamed up to develop an Alexa skill that assists with hospital communications. image of an Alexa in use in a hospital

The new tech will allow patients to stay connected to their care providers via an Amazon Echo device in their hospital room. Patients can speak requests or questions into their device for their team member who, in turn, will receive the request via a Vocera Badge, Smartbadge or Vina app. Using Vocera Engage software, the patient request will be deciphered according to keywords and phrases and sent to the appropriate team member. Caregivers will respond verbally on the Echo device. This new technology is expected to give care providers new ways to save time and personalize care for their patients.

Coming Soon!