Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Daily Podcast Listeners Continue to Listen to More Podcasts

Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences. graphic showing a microphone and the words "podcast boom"

According to the Podcasting Today: Insights for Advertisers report from Nielsen, just over half (56%) of people who listen to podcasts on a daily basis have been listening more frequently over the past two years. And 52% of this group have increased the number of podcasts that they listen to.

Additional study findings included:

  • Daily podcast listeners are almost equally divided between those who have been listening to podcasts for longer than two years (49%) and those who just started listening within the past two years (51%).
  • Over the past two years, the number of podcast series has increased to over 2 million (a 163% increase from two years ago) and the number of podcast episodes has increased to 92 million (up 173% over the past two years).
  • Even though daily podcast listeners are listening to more podcasts, they are still resuming their pre-COVID activities, such as buying groceries in person, driving in their vehicles, having get-togethers with family and friends and more.

If your organization offers podcasts, are you seeing an increase in the number of listeners?

Coming Soon!