Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Once again, Google has delayed deprecating third-party cookies, citing the need for more time for testing and evaluating Privacy Sandbox solutions. 
Originally scheduled for 2022, the phase-out of cookies was pushed to the end of 2023, and now is scheduled for the second half of 2024. In January 2022, Google abandoned the highest-profile cookie alternative, FLoC. Targeting by Topics has become its preferred alternative.
API testing is already in progress and was expanded last month (August 2022). The trial population is expected to increase into 2023.
In anticipation of the demise of Google third-party cookies, marketers and advertisers have been working over the past two years to develop an alternative to cookies. However, while various solutions have been proposed and tried, there has not been an “oh wow” solution seen yet.
Even though Firefox and Safari blocked third-party cookies several years ago, it is still a pretty big deal with Google, mainly because over half of the global browser market is accountable to Chrome and Chrome hosts over half of the world’s internet traffic. In addition, Google has a huge advertising business, unlike Apple. Thus, Google has moved slowly and deliberately so as not to disrupt its advertising business too much.
