Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Like many of us, the team at Reason One recognizes that our healthcare system is changing and market disruptors are blazing the trail. To counteract a very complicated and broken US health system, non-traditional players are entering the market with new tools, easier access and lower cost. Market disruptors want your primary care and all of the low hanging fruit. Their aim is to make access to healthcare simpler and more efficient for the consumer. The challenge, of course, is that most individuals are entrenched in the current system and are often averse to change. How will this play out? Do hospitals and healthcare systems have anything to fear? Should they be concerned, or is this a passing fad? 
The October Backstage Pass Webinar will focus on the topic of market disrupters from the perspective of consumers/patients and hospitals/healthcare systems. Our sponsor, Reason One, will host and moderate an expert panel of experienced industry researchers who will bring data from recent studies. In this webinar you will learn about consumer perceptions of "retail healthcare" and also understand the perspective of hospital and healthcare system leadership to address this new potential threat.
The panel for this webinar will share data from the following studies on market disruptors and will discuss the short term and longer term impacts:
Klein & Partners + Core Health
2022 National Healthcare Consumer Study
Looks at consumer perspectives on variety of disruptors in healthcare including Amazon, WalMart and CVS. Talks about "how good it is for healthcare" and "how likely they are to sign up."
Feedback
Core Creative Disruptor Study
Takes a deep dive into the consumer experience with retail healthcare. The Feedback study shares real opinions and behaviors for those consumers who have used these products and services and digs into quality, ease of access, speed and perspectives on price.
Reason One + Greystone.Net
Explores the perspective of hospitals and healthcare systems to better understand how they are preparing for market disruptors. The study examines how concerned hospitals are about this potential threat and how they are responding with strategies and tactics to address the new competition.
The webinar panelists will include:
The webinar will be hosted and moderated by Reason One. Participants will be able to ask questions using the online webinar chat function. Please join us for this timely and lively discussion about the future of healthcare.
