Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Concepts to Keep in Mind for 2023 Marketing Planning

Making predictions for the coming year can be tricky. The past few years have been even trickier than usual. So rather than trying to predict what will happen with marketing in 2023, let’s consider some things to remember for next year that should stand the test of time. image of 2023 building blocks

When working on planning for 2023, marketers should keep these insights in mind:

  • The coming recession will be global, not just in the US. In a time of upheaval, communications are key. Email more than proved its worth during the pandemic and should be considered a must-have for all marketers. While email marketing won’t be immune to budget cuts, it will likely prove to be a vital channel for marketers.
  • Consumers are getting more careful with their spending. Lower consumer spending could be a force in marketers becoming smarter. List segmentation should be revised to work towards the goal of motivating and incentivizing consumers. Improving segmentation can make customer data platforms (CDPs) and analytical tools more effective.
  • CDPs will need to prove their value. 2023 could be the proof point for CDPs to show that they can transform email campaigns with more intelligent marketing and improving messaging automation, targeting and personalization.
  • More scrutiny is coming for MarTech stacks. If your organization isn’t getting what it wants/needs from its MarTech stack, it’s time to figure out if you’ve outgrown its capabilities or it you aren’t using everything it offers.

What is your organization considering for its 2023 marketing planning?

Coming Soon!