Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
New data from eMarketer gives us some insight into the digital and social media behavior of adults and Gen Z. 
In the US, TikTok is the most-used social media platform, with adults spending 55.8 minutes/day on it. YouTube is second at 47.5 minutes/day (this includes watching YouTube on any device, including YouTube TV). Facebook (30.2 minutes/day) and Reddit (23.6 minutes/day) are at the least used. Of the total time adults spend on social networks in 2023, 56.3% of their time will be spent watching videos.
Gen Z adults are more attentive to social media ads than are adults in general in the US. Adults overall in the US pay more attention to TV ads and online ads.
