Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
As consumers have started returning to in-person health care, they have also become more comfortable with switching providers. In addition, younger consumers are more likely to switch providers than older ones. 
A report from Accenture found that 30% of patients had selected a new provider in 2021, which is up from 26% in 2017. Gen Z and millennial patients were six times more likely to switch providers.
Among those patients who switched, 25% switched due to dissatisfaction with their previous provider, up from 18% in 2017. Other reasons for switching included:
When looking for a new provider, access was one of the most important factors under consideration. This included:
Another important factor in choosing a new provider was a trusted referral source.
