Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Even though the economy has been of major concern over the past 2-3 years, marketing spend has been mostly stable over the past year, according to data from Gartner. But enacting and following a contingency plan has been less consistent. 
According to the Gartner survey from late 2022 (November and December), 95% of respondents said their marketing spend had been stable or increased during the latest economic disruption, with only 5% reporting a decreased marketing spend. Organizations that increased spending were twice as likely to increase profits.
As to contingency plans, while 81% of survey respondents said they have a disruption contingency plan, only 21% said they followed their plan. But those marketers who increased spending as a part of their contingency plan were more than two times more likely to see profit growth year over year than those who either decreased spending or made no change in spending.
Things marketers should keep in mind in light of economic uncertainty:
For these reasons and more, having a contingency plan is more important than ever. And it’s also important to follow through with the plan when disruption occurs.
