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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Marketing Operations: Don’t Do These 5 Things

There is all kinds of marketing advice out there – do this, do that. But it’s not so often that you come across a list of things not to do. graphic with text 5 don'ts in digital marketing

Check out this list of things that should not be done in marketing operations:

  • Don’t forget to collaborate with the legal department. Marketers and lawyers tend to work differently: quickly, using a lot of data and being reserved with disclosures vs. cautiously and methodically. But it is important to work with the legal department to achieve marketing goals while also protecting the organization.
  • Don’t ignore the sales team. It seems intuitive that sales and marketing would always be on the same page, but that’s not always the case. KPIs may be mismatched. For example, information on forms that marketing does not see as necessary may be important to sales to better focus on their sales attempts.
  • Don’t forget that resistance to change exists. Marketers want things to move fast, but not everyone is on board with that. If there are people or teams in your organization that are consistently hesitant to make changes, be prepared to handle them. You may even want to look into change management tactics.
  • Don’t be a hoarder (of information). Everyone knows that silos are bad. Information silos are inefficient and lead to more work. Everyone involved in a marketing effort should have access to all pertinent information.
  • Don’t forget your organization’s business objectives. To have everyone working off the same page, it is important that business objectives are documented and disseminated. By knowing the big picture, decisions on smaller matters can be made with input from everyone.
Remember: Sometimes what you don’t do is just as important as what you actually do.

Coming Soon!