Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Threads: 5 Things to Know about Ads and Brand Marketing on this New Platform

Threads, Instagram’s answer to Twitter, recently burst onto the social media scene. Within the first week, it had 100 million followers. Although it’s too soon to predict the platform’s eventual success – or failure - here are some things to keep in mind about marketing with Threads. image of threads logo

  • Threads is not yet set up for ads, but it’s only a matter of time, if the platform proves successful. Instagram, Thread’s sister platform, has had greater ad revenue than Twitter for the past six years, so it makes sense that Threads will be able to build on Instagram’s current ad network, data and user behavior information to establish a strong ad platform.
  • There is already a lot of organic brand content on Threads, but this has been noticed by users who are complaining about scrolling through a feed that has a lot of brand accounts. Thus, marketers will need to figure out how to stand out from other brands.
  • Threads’ terms of service are the same as Instagram’s.
  • Threads posts cannot be scheduled or drafted. Posting to Threads is currently a manual process, so posts will have to be real-time.
  • As already mentioned, Threads acquired 100 million users in its first week, but this rate will not hold up, as users discover the experience is less than perfect at this stage. For now, marketers need to pay attention to user activity to assess the platform’s viability.

Coming Soon!