Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media Age Demographics Through 2027

Over half of US social network users will be millennials and Gen Z by 2027, according to new data from Insider Intelligence/eMarketer. photo of gen z people sitting at a table with laptops

More details for marketers to consider:

  • As the number of Gen Z and millennial social media users climbs through 2027, the number of Gen X and baby boomer users will decline.
  • Gen Z prefers TikTok, Snapchat and Instagram to other platforms, although there are more Gen Z teens on Snapchat than Gen Z adults.
  • Millennials are 40% of the user base on Reddit, and they also use TikTok, although not as much as Gen Z. In the meantime, this group will be abandoning Facebook and X (Twitter).

 

Coming Soon!