Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Generative AI stormed onto the scene in late 2022 with the introduction of ChatGPT. Since that time, the technology has become increasingly prevalent, especially in marketing. Due to concerns such as inaccuracies and bias, healthcare has been a little slower to welcome AI, although its use in the industry is growing in use cases such as clinical decision support software and predictive tools. 
The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns. The rule, which comes from the Office of the National Coordinator for Health Information Technology (ONC), will become effective in late 2024. The rule is referred to at HTI-1, or Health Data, Technology, and Interoperability: Certification Program Updates, Algorithm Transparency, and Information Sharing.
The new rule is focused on data interoperability and patient access and includes establishment of transparency requirements for healthcare AI software. It includes an updated interoperability standard, which will go into effect in early 2026. Overall, it is intended to promote equity, reduce disparities and promote public health data collaboration.
