Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Video Ads Increasing in Social and Streaming Apps

New data from Insider Intelligence | eMarketer shows that over 30% of the total US mobile advertising spend in 2024 will go to in-app video ads. In-app video ad spending will reach $61.11B in 2024, a YoY increase of 20.4%. This amount will be almost 60% of total video ad spend revenue and almost 90% of mobile video ad revenue. photo of a woman watching a video on her smartphone

More findings from the report include:

  • Video ad spending is increasing quickly, going from 26.7% of in-app ad spending to 37.5% expected in 2025.
  • Ad-supported OTT use is growing and is expected to contribute to increasing mobile video ad spending.
  • Social media platforms are expected to sell $43.03B worth of native video ads this year, almost all of it on mobile.
  • While web video ads are also growing, the experience is less than ideal.
  • Gaming ad dollars are being shifted to brand advertising, which is helping to increase video spending. 

Coming Soon!