Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Google TV has announced new options for ad placement within its own connected TV network (CTV). This will provide a way for brands to expand their campaign reach.
In-stream video content inventory is available across Google TV’s 125+ channels. These channels include live sports, full-length TV shows and movies. Options for advertisers include displaying video ads on the Google TV masthead or authorized video-streaming apps that are part of Google TV.
Brands will have ad display access to various new models of Sony, Hisense, TCL and Chromecast devices. According to Google, there are over 20 million monthly active Google TV devices. Viewers of Google TV’s free channels average 75 minutes/day watching those channels.
CTV continues to increase its reach in capturing the video market. Free ad-supported streaming services and channels are watched by 60% of US households. In 2023, YouTube had the highest watch time of all streaming platforms.
