Resources

 

 

 

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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Optimal Posting Times for Social Media

There are no universal best times for posting on social media. It depends on the organization, brand, platform, etc., as to what will work best. But some new data from Sprout Social can serve as a guideline for getting the best results with each post. 

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Here are suggestions for each platform, based on Sprout’s data:

  • Facebook. Best times: Weekdays between 9am-noon and 5-6pm. Sundays are generally the worst times for posting.
  • Instagram. Best times: Weekdays between 9am-2pm. There is less engagement on Fridays and weekends.
  • LinkedIn. For company pages, the most engagement is seen late mornings on Tuesdays and Wednesdays.
  • Pinterest. Interestingly, early mornings (1am) of Tuesday-Friday are the best time to pin. Sprout isn’t sure why this is so, other than perhaps this is the time that many people have inspiration.
  • TikTok. Weekday afternoons between 2pm-6pm see the most engagement on TikTok. There is also an uptick in engagement between 9am-11am Wednesdays-Thursdays.
  • X (Twitter). The sweet spot for X is between 9am-3pm on weekdays.
For the new data, Sprout looked at trends over the past year from their own customers.

Coming Soon!