Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Forward Glance to Hospital IT in the Next Decade

The American Hospital Association (AHA) has released a report that includes predictions of what hospital IT efforts will look like by 2035. Here is their vision of healthcare IT in the next decade: 

  • Patient access to benefits and provider scheduling with be improved with AI bots.
  • Provider burnout will be eased by the availability of better data integration into clinical workflow tools.
  • “Remote patient monitoring” will morph into “remote patient management” with the addition of more health data into compact smart devices with faster processing capacity.
  • Clinical trial recruitment will be improved with the availability of technology that can do a better job of identifying and matching trial participants outside of academic medical centers.
  • Repetitive administrative and back-office tasks will be more efficiently managed with AI solutions similar to ChatGPT.
  • Repetitive tasks such as prior authorizations, care planning, assessment-triggered consults and robotic medication administration will be automated by AI.
  • Virtual patient care and treatment will become more available with devices that allow patients to examine themselves – while supervised virtually by a provider – and have data sent immediately to the care team.
  • At-home care will be enhanced and more available via the Internet of Things, aided by faster video, email, text and email connections to providers and real-time data uploads.
Are any of these being utilized at your organization?

Coming Soon!