Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Improving Your First-Party Data Collection Process

After multiple delays and changes, Google finally announced earlier this year that third-party cookies will not be deprecated in Chrome after all. However, in anticipation of the deprecation, marketers have been developing alternative data collection strategies and continue to work on first-party data collection.  image of a man looking at various computer screens

How are organizations refining their data collection strategies? Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, spoke about these practices at a recent EMARKETER Summit.

  • Keep data healthy by staying on top of changes in acquiring, maintaining, managing and mining data, keeping privacy in mind. This requires transparency, easy-to-do opt-in and opt-out tools and promoting privacy policies.
  • Keep data out of silos. Make sure that everyone in the organization who needs the data has access to it. Develop and promote a culture of collaboration and data sharing.
  • Make the process of organizing and surfacing data more efficient and effective with AI. Personalizing campaigns requires refined data, and AI can be a huge help in that regard.
  • Even though third-party cookies got a reprieve, you shouldn’t count on them in the long run. 

Coming Soon!