Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
Consumers mostly expect brands to be present on social media and to be responsive in a timely manner. However, there are many factors for brands to consider when planning their social strategy.
First, be careful about jumping into viral social trends. According to one study, while 40% of consumers consider it “cool” to do so, one-third think it’s “embarrassing” when brands do this. Also, timing of joining into a trend is important. Over one-quarter (27%) of consumers think it’s effective only during the first 24-48 hours of a new trend. Gen Z is more receptive to internet trend behavior by brands than boomers.
Another consideration is TikTok. Whether the platform will remain available in the US is still undetermined. For brands wanting to engage with younger audiences, this is a potential problem. Almost half of Gen Z consumers plan to purchase goods through a social media platform in 2025, and over 80% of Gen Z consumers are on TikTok.
Also, brands need to be aware of misinformation on their platforms. Consumers expect brand responsibility, and almost all (93%) think that brands should do more to stop misinformation than is currently done. Third-party social media fact-checking is moving to user-based moderation with methods such as Community Notes. With Community Notes, brands have an opportunity to engage with consumers while contributing to the fight against misinformation.
