Resources

 

 

 

2025 Backstage Pass Website

Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.

Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

CMOs Struggle with Budgets in 2025

Data from February and March of this year shows that even with stabilized marketing budgets, actual marketing spending has mired at a level that is insufficient to execute planned marketing strategies for 2025. With a looming recession and potential resulting budget cuts, this is not good news for CMOs. 

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Additional findings from The Gartner 2025 CMO Spend Survey include:

  • Nearly 60% of CMOs surveyed said their budget to achieve their 2025 strategies was insufficient.
  • CMOs are striving to do more with less, including using AI and other technology.
    • CMOs said that genAI has helped improve time efficiency (49%) and bring down costs (40%) and has increased their capability to produce more content and take on more business (27%).
    • GenAI has allowed organizations to keep more creative and strategy building work inhouse.
    • 39% of CMOs said that productivity gains with genAI will lead to their saving money by cutting the work force.
  • 30.6% of marketing budgets is going to paid media, but with media price inflation, the effectiveness of those efforts is less. 

Coming Soon!