Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.
The Healthcare Internet Conference (HCIC) is proud to collaborate with Bowstring and Touch Point Media to provide exclusive insights from some of the brightest minds among our speakers and attendees.
Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.
Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.
It’s no secret that AI has made many rapid changes in various industries, including marketing and advertising. How will advertising agencies and budgets look in the near future?
Meta’s CEO, Mark Zuckerberg, has said that AI will handle everything by the end of 2026, once Meta is told an objective and budget. Sam Altman, OpenAI’s CEO, believes that 95% of the work of agencies will be handled by AI in the very near future. Recent date shows that over half of consumers worldwide want an AI-improved experience for finding products and services faster. Whether or not these predictions are accurate is a matter of debate. Analyst Yory Wurmser thinks that while AI will manage much of lower-level advertising tasks, agencies will still have a role to play, especially with higher-level functions and tasks.
Agencies are shifting towards data ownership and technology consulting to provide data insights and expertise in M2M (machine-to-machine) advertising.
But will so much AI automation lead to less ad spending? Or will savings on ad spending result in an investment in more advertising? Analyst Wurmser thinks reinvestment in more advertising is likely. He believes that better advertising efficiency and targeting will result in an increase in digital ad spending.
