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Webinars

Like our conference, these digital marketing webinars and case studies were created to educate leaders in the healthcare industry on emerging Internet technologies and to provide an environment in which healthcare marketers, Web leaders, IT professionals and strategists can learn from the other attendees and presenters.

 

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Stay connected by tuning into the latest broadcasts, where strategic leaders share their perspectives on emerging trends and pressing challenges in the healthcare industry. Together, we’ll delve into groundbreaking innovations and pivotal policy updates shaping the future of healthcare.

Catch the audio-only episodes on Touch Point Media, available on your favorite podcast streaming platforms.

 

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The Latest Hospital Digital Marketing Articles

 GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Improving Brand Visibility Via Social Media

Want to improve your brand visibility? Actively maintaining your presence on social media can help. 

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A recent study found that AI search results often included social media links. Results found social media links in:

  • 67.66% of Google AI overview responses
  • 32.9% of Google AI Mode replies
  • 8.4% of ChatGPT replies.

Additional findings included:

  • YouTube, owned by Google, was most often cited in Google AI overview replies.
  • Reddit and LinkedIn were most often cited by ChatGPT replies, although those platforms, along with Facebook, were only cited in less than 1% of those replies.
  • Reddit’s share of ChatGPT citations in search responses recently dropped considerably (86.4%) over a four-day period for reasons that are not known.
  • Reddit’s presence in Google AI responses should remain steady for the time being due to a data-sharing deal with Reddit.
  • Almost 40% of branded queries to Google AI mode got responses with social media citations, and almost half of nonbranded queries yielded responses with social media citations.
While each social media platform may need a customized approach, it seems clear that an active social media presence is important for AI search results.